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ADWORDS OVERVIEW

By Kevin | March 29, 2009

ADWORDS OVERVIEW

ppc-pay-per-click-google-zoom1How to get the most out of your ad budget.
Google AdWords
Your ad appears next to relevant
Google search results. When Google
users click on your ad, it takes them
to your website.
With Google AdWords™, you’ll be able to reach your customers at the precise
moment they’re looking for your products or services. When users search on Google,
they’re demonstrating which products they’re interested in. With AdWords ads, your
customers will see your ad next to relevant search results they’ve requested. In
addition, your ads could also appear on relevant search and content sites within the
Google Network. With Google’s precise targeting and your ability to control how much
you’re willing to pay per click, the end result is a higher return on investment (ROI) for
your advertising budget.
Create the ad.
It all starts with your ad. Tell the audience what you have. Highlight the benefits of
getting it – and getting it from you. AdWords text ads can be live on Google in minutes.
Show it to people who want what you have.
With Google AdWords, you only reach people interested in your products and services.
That’s because your ad only gets displayed to people seeking information related to
the keywords chosen. So instead of looking for an audience, you’ve got an audience
that’s looking for you.
Show it to a lot of those people.
Your ads can appear on Google.com search results as well as the Google Network of
search and content sites, which includes AOL, Amazon and The New York Times. The
Google Network reaches more than 80% of Internet users* worldwide. Whether you
need to make contact with countless thousands or a select few, Google AdWords can
reach them on a neighborhood, city, state, national or global level.
AdWords even allows you to create your own customized target area by designating
a geographic radius or boundary. And, should you need to advertise internationally,
AdWords lets you target your ads in about 40 different languages, throughout more
than 190 countries.
Only pay Google when people click through to your site.
One reason AdWords ads have such incredible ROI (return on investment) is that your
“I” is so little. You decide what you’re willing to pay for each click on your ad, and
you place a limit on what you’d like to spend each day (there’s no minimum spending
requirement). Your cost-per-click could be as low as 5¢. Here’s the best part – you
only pay Google when people click on your ad. That means you’re investing in defi nite
leads, not hit-or-miss ads.
See what’s working. Then do it again.
Unlike other advertising, you can do more than just put your AdWords ads out there,
cross your fi ngers, and hold your breath. Instead, with online tracking tools, you can
keep a close watch on their effectiveness to determine which of your ads are generating
the most clicks and which are converting to sales, leads, sign-ups, downloads or page
views. And, your AdWords ads can be continually altered and refi ned to drive even better
results.
Start today and see why search advertising works.
A recent Piper Jaffray study** found that search advertising is still the most
cost-effective method of advertising (and it is a fraction of the cost of direct mail,
email, online banners or yellow pages). Get Google AdWords and start gaining
customers immediately.
* comScore Media Metrix, September 2004
** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004
Unlike other advertising, Google AdWords gives
you detailed reports that are updated online.
In addition to running on Google, your ads can run on the Google network – including AOL, Ask
Jeeves, Amazon and The New York Times. You can even run image-based ads that Google matches
to their website content.
Google AdWords ads are subject to ad approval, valid registration, and acceptance of the Google AdWords standard terms and conditions.
© Copyright 2005. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with
which they are associated.

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