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Pay Per Click – HOW IT WORKS

By Kevin | August 18, 2009

Although many pay per click providers exist, Google Ad Words, Yahoo Search Marketing and Microsoft Ad Center are the three largest. Costs per click (CPC) vary, depending on the search engine and the level of competition for a particular keyword or key phrase.  PPC Ad Marketing works with all three. However, Google has the strongest program available for pay per click, and recent search engine reports show Google has an 60% plus share in the search engine market.


Pay per click advertising offers full control over your ad copy and keyword targeting, and can be a very effective tool to increase your brand’s exposure in the search engines.  More exposure means more sales!

Of all the advertising programs and channels that are available, pay per click is the most targeted Internet marketing channel available today.  Imagine you could run an ad in the newspaper for your product or service, but pay the newspaper ONLY if someone interested in your product or service actually calls your business after seeing your ad.  You would probably run lots of ad in a newspaper like that.  Pay per click works exactly that way.  You do not pay for the ad to show, you only pay when a potential customer clicks on your ad and is taken to your website. Pay per click provides superior return on investment of your advertising dollars by sending qualified leads to your website. See example below:

Monthly Paid Clicks 100
Conversion % 2%
Average Cost Per Click $2.00
Average Sale $500
Monthly Campaign Cost $200
Conversions 2
Sales Total $1000
Profit $800
Return on Investment 400%

Consumers looking for information and products on the Internet typically use search engines to find what they are looking for, and normally click only on search results that look relevant to their search.  We can guarantee traffic to your website – the sale is up to you!  The reason you have a website is to advertise and inform potential customers about your product or service.  The best designed website on the Internet will do absolutely nothing to increase your business unless potential customers can find it, and find you!

Visit our Pay per Click FAQ’s for more detailed information on how the pay per click program works.


Small Business Pay per Click (PPC) Program


Our small business pay per click (PPC) program includes the following:

Initial consultation to cover all details of Pay per Click (PPC) campaign
•Set up of individual search engine accounts
•Analysis and input of all keywords and phrases
•Design ad layouts
•Cost per click analysis to determine optimum bid for each keyword and/or phrase
•Analysis of existing website and creation of new landing pages as necessary
•Run and test ads
Inclusion in search engine local business results
Website analytics creation where applicable
Comprehensive monthly reports measuring results of the PPC campaign

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